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Panel Profile

Thanks to our continuous profiling technology, we update every panellist information automatically by asking key questions after survey completion, filtered outs or quota fulls. More than 200 socio-demographic and consumption-related data in different modules are collected in order to provide specific consumer segments and hard-to-reach targets.

Personal details

Panelist personal information hosted in our panel platform allows to target specific sample profiles protecting participants' identities and respecting their privacy . As a result, we are able to offer our clients fast, reliable and targeted samples.

Socio-demographic variables collected

• Gender
• Date of birth
• Region / Habitat / Nielsen Area

• Occupation
• Level of education
• Marital Status
• Size of household

• Post Code (Real Habitat)
• Number and age of children

Internet / Technology

Examples of internet/ technology information we collect:

• Started using the internet
• Frequency of internet use
• Place of internet access

• Type of internet connection
• Operating System
• Screen resolution

• Sound card
• Home Furniture

Automotive Information

Some of our automotive variables collected

• License and car ownership
• Brand and car model
• Number of Km per year

• Car accessories
• Car use
• Choosing a new car (elements)
• Intention to change car
• Others (request more info here)

Household details and ocupation

Household-related variables collected

• Number and age of children
• Household appliances
• Technology products
• Pets
• Household income
• Videogamers

• Purchase decisors
• Social class
• Occupation
• Company, size, category
• Department
• Decision makers
• Travel frequency

Retail, Media, beverages, tobaco

• Newspapers, TV, Radio
• TV/Cable provider
• TV Channels
• Main shop
• Shopping habits
• Type/frequency of beverage consumption
• Alc/non alc drink habits

• Smoking habits
• Hot/cold drink habits
• Carbonated/non carbonated bv
• Brands

Travel habits

Travelling-related variables collected

• Last travels
• Travel intention
• Hotels/Flights
• Travel reasons
• Cruises
• Holidays/Business

Financial

• Bank
• Credit card name
• Credit type

• Other financial information

Our panel is continuously growint with more than 200 other profiling variables available. If you do not find your target here, please contact us for more information >>

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